Partner portal and sales rep solution
Fairpoint Outdoors A/S develops, manufactures and sells sport fishing equipment, with operations across Europe. Alongside its own brands Westin, Kinetic and Unique Flies, Fairpoint Outdoors is the exclusive distributor of Sage, Rio and Redington in Scandinavia.
Fairpoint Outdoors A/S - distributor and manufacturer of sport fishing equipment with operations across Europe - was stuck with processes that cost time and money on every front.
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2014
Customer since
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Business Central
ERP
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B2B & B2C
Segment
A partnership that keeps developing
Chainbox has supplied B2B, B2C and brand site solutions to Fairpoint Outdoors A/S since 2014. It's been an exciting journey that has led to 3 modules that solve Fairpoint's toughest challenges: quick and efficient order entry from sales rep to ERP system, and all the relevant data on hand for the sales team.
The challenge: no control over their own sites and manual order handling
From the start, Fairpoint had a clear picture of the problems that needed solving. Their original brand site solution was managed by an English agency, which made changes slow and expensive. Their ERP system at the time was weighed down by lots of product data that didn't belong there - specifications, texts, variant data and so on - and a heavy maintenance process.
Orders from sales reps were typed in manually from handwritten lists, or imported from Excel after time-consuming clean-up.
On top of that, a lot of time went into creating stock lists with future delivery dates and quantities, which were out of date as soon as they were sent.
“What we have today is state-of-the-art! To be completely honest, I don't understand how other sales companies manage without this solution.”
Kenneth Aabenhus
IT Director, Fairpoint Outdoors A/S
The solution: full control, creative freedom and 3 new modules that do the work
Today Fairpoint has full control over the content and look of their sites and shops. Products are managed efficiently in one place (the PIM system), where all the relevant data is now gathered. That also took load off the ERP system and made the move from their old ERP system to Business Central in 2022 easier.
The custom order module is the sales reps' most important tool. Orders are entered by typing or importing, with up to 4 delivery dates at a time. For each product you see prices, stock, the next three purchases, minimum quantities and statistics for this year and last year. You can search, filter and bulk update prices, discounts and quantities, with import straight into the ERP system.
With the customer module, the sales rep can keep track of order status, invoices, terms and a statistical overview, along with their own notes on agreements, with the option to upload documents.
The latest addition is a solution where sales reps enter agreements on supplementary discounts for the coming year - with transfer to Business Central.
A partnership
“I see our relationship as a partnership. We get good, qualified sparring, and Chainbox keeps an eye on making solutions that other customers can use and reuse too. If I as a customer can justify that a solution is the right one, Chainbox has the ability and the will to build it,” Kenneth concludes.