B2B and B2C with PIM in a tailored solution
Hertels Boresko is a Danish‑owned company, originally founded in 1934, with branches in Roskilde and Næstved.
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1934
Founded
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2014
Customer since
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Uniconta
ERP
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B2B & B2C
Segment
The company specialises in supplying everything a modern business needs, such as office machines, office equipment, corporate gifts, furniture, packaging, IT products and telephony, promotional items and print solutions.
Since 2014, Chainbox has delivered a customised webshop solution for both B2B and B2C sales, with Umbraco as CMS and PIM for product data. Hertels also uses a customised customer report app as its CRM system.
The challenge: an old, expensive website with no sales
Co-owner and finance manager Erika Snor looks back: “We started with an admin-heavy website with no sales, which on top of that was really expensive to run. So when the person responsible for our ERP system at the time recommended Kasper from Chainbox, we jumped at it and haven't regretted it since.”
“When we had to change ERP system, I brought Chainbox along to the meeting with the Uniconta provider. I wanted to be sure the 2 systems would work together. That's the strength of a close relationship, where you're not just another number in the queue.”
Erika Snor
Co-owner and Finance Manager, Hertels Boresko A/S
The solution: built to fit!
With full integration to Uniconta, Hertels Boresko has a webshop that's agile and efficient, with full control over content and look.
Automatic product master data import in PIM
As a member of a purchasing association, the company receives a product master data file with up to 25,000 products every day. These have to be imported, updated and shown in the webshop. The whole process is handled efficiently in the PIM system, so staff aren't burdened with creating products that might never sell. If a sale does happen, the product is created when the order arrives in the ERP system.
The product master data file includes updated purchase prices, and Hertels Boresko has chosen a customisation that adjusts existing purchase prices in Uniconta to match the file.
“Even with the huge amount of data to handle, we can get products into the webshop in no time, with a minimum of manual work and an efficient workflow,” says Erika.
The customer report app is the CRM system
The customer report app is in effect the company's CRM system. With tools for logging and planning visits, purchase history and potential sales opportunities, which are essential to keep on top of. For that they use the customer report app, where visit reports are stored and fixed intervals for customer visits are managed.
“We have more features in the pipeline that we want Chainbox to build for the CRM side.”
“Do you actually get commission?”
Erika Snor is happy to pass on the advice and guidance she herself values getting from colleagues in the industry.
“I quite often hear from companies that are about to choose a webshop supplier. If I can, I'm happy to take the time to invite them over and show them our solution, because Chainbox has my warmest recommendation. And no, I'm not on commission,” Erika smiles. She's been asked more than once because of how warmly she speaks about them.