B2B and B2C webshop with PIM
PROcare ApS specialises in physiotherapy and training equipment as well as mobility aids, and imports brands such as TheraBand, TOGU, CanDo, Trendy Sport and Baseline. With more than 20 years behind it, the company is an experienced supplier to physiotherapists, clinics, municipalities and hospitals, and also sells to private customers.
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2006
Customer since
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Business Central
ERP
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B2B & B2C
Segment
Tim Bang, Managing Director and owner of PROcare, likes to lead the way. That was true in 2006 as well, when only the really big players had a webshop. Since then, PROcare's webshop has been the face of the business and has given the company efficient order handling and a solid place in the market.
A chance meeting
Back in 2005, PROcare challenged its software provider to connect the e-commerce module in their ERP system to a webshop.
Tim Bang says: “The ERP system's database needed quite a few changes before it could be integrated with a webshop. That caused the provider some problems, so they brought in help. It was the then owner of Chainbox who solved the task, and that's how the partnership started.”
Efficiency makes room for specialists
From the start there was a clear requirement that the shop had to be fully integrated with the ERP system.
Early on, Tim Bang made a strategic decision not to have field sales reps.
Tim says: “Experience has taught me how important it is to adapt quickly to changes in the market. My requirement from the start was a fully integrated webshop, and we're still focused on optimising for the web. Customers find us - from abroad too - and that's without doubt what carried us through the coronavirus pandemic.”
That strategy is why PROcare can now have its own graphic designer and SEO specialist in-house.
“I'm proud to be Chainbox's first customer and I'm looking forward to many more years. It's been a fantastic journey, and I can only say a big thank you for our great collaboration and for always getting a qualified response to our ideas and visions.”
Tim Bang
Managing Director and owner, PROcare ApS
From version 1 to version 5
As a first mover, PROcare is one of the special customers that has been through every version of the webshop. Each version has brought new standard features, which PROcare has been good at adopting and making full use of. Most recently with version 5 and the Product Information Management (PIM) system, which has given the company even more control and flexibility.
Optimisation - a target that never stands still
“Today we can receive an order and process, pack and ship it in under 3 minutes! An integration between the payment gateway, the ERP system and the shipping system means that when PostNord scans the parcel for the first time, the customer's payment is captured automatically, and the transaction is put in a journal ready for posting in the ERP system,” says Tim Bang.
Even with a daily cut-off at 15:45, PROcare keeps next-day delivery reliability at 97%. The optimisations mean that 6 permanent staff, plus young part-timers when needed, can handle 20,000 orders a year.